4 Brand Questions (and Answers)

What is the importance of building a brand?

  • Volvo is Safety.
  • Red Bull is Excitement.
  • Brene Brown is Vulnerability.
  1. One mental model helps the consumer/customer/employee/stakeholder quickly understand and recall what you’re all about.
  2. The other mental model gives you shortcuts for decisions.

What are good strategies for managing your personal branding?

man in white sweater holding round mirror
  • How you word your emails is a Brand experience.
  • How you answer the telephone is a Brand experience.
  • The clothes you wear are a Brand experience.

How do you differentiate your brand in a crowded market?

timelapse photo of people passing the street
  • Differentiation increases the likelihood of being remembered.
  • Differentiation increases the likelihood of being selected among competing options.
  1. What are some unique words or phrases you can use to describe the Brand?
  2. What is something that would be meaningfully different about the way you do things versus the existing and competing solutions in the market so as to resonate with a particular audience ?

Why are digital marketing and social media marketing important for branding?

black iphone 4 on brown wooden table
  • It’s where we search for everything.
  • It’s where we connect, share, and gripe.
  • It’s where we purchase everything from services to products to non-fungible jpegs of drunk apes on a yacht, all stored on a blockchain.

Maybe it’s time for you to work on your Brand.



Founder, Superhero Institute. Speaker. Trainer. Consultant. World’s Most Handsome Strategist. Relentless Student of Leadership. Podcaster.

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